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Lead Specialist, Audience Development & Fundraising (Contract)

4 weeks, 2 days ago
United States, Canada, United Kingdom, France, Germany, Italy, Netherlands, Poland, Spain, Switzerland, Mexico, Brazil, Colombia, India, Indonesia, Singapore, Ghana, Kenya, Morocco, South Africa, Puerto Rico
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Wikimedia Foundation

Wikimedia Foundation

Wikimedia Foundation provides the essential infrastructure for free knowledge by hosting Wikipedia, a collaborative online encyclopedia created and maintained by a global community of volunteers, along with various other educational projects aimed at m...

Internet Software & Services
251-1K
Founded 2001
$145M raised
View All Jobs 2

Description

  • Coordinate donor acquisition initiatives through digital outreach, multi-channel direct response, and audience expansion.
  • Lead portfolio initiatives to maximize donor lifetime value and reduce attrition.
  • Partner with Fundraising and Product teams to improve donor experiences, segmentation, and lifecycle journeys.
  • Design tailored donor journeys that support lead generation, conversion, and retention.
  • Develop upgrade and cross-sell strategies to increase donor lifetime value.
  • Oversee end-to-end campaign implementation, including data selections and segmentation.
  • Monitor KPIs, produce performance reports, and adjust tactics to meet revenue and volume targets.
  • Support forecasting, performance projections, and ROI tracking across fundraising streams.
  • Collaborate on donor research initiatives such as user testing, surveys, and focus groups.
  • Work closely across Fundraising to ensure coordinated, strategic, supporter-centric activities.

Requirements

  • Proven experience managing and analyzing individual giving programs, balancing acquisition, retention, and upgrading.
  • Experience with detailed audience segmentation and managing complex donor journeys across multiple audience segments.
  • Comfort working with donor KPI metrics and using them to drive strategic decisions.
  • Experience managing external fundraising agencies to execute marketing and development plans.
  • Experience launching and managing paid acquisition and lead generation campaigns across multiple channels.
  • Deep proficiency in donor retention, mid-level upgrade strategies, and donor lifetime value growth.
  • In-depth knowledge of supporters, the market, and the charity sector to anticipate fundraising trends.
  • Understanding of tax-smart giving vehicles, including the operational and strategic nuances of Donor-Advised Funds (DAFs).
  • Strong organizational and project management skills with the ability to prioritize multiple tasks.
  • Excellent communication and collaboration skills across teams and departments.
  • A proactive, results-oriented mindset with a commitment to continuous improvement and learning.

Benefits

  • Remote-first organization with staff and contractors in 40+ countries.
  • Competitive, equitable compensation with an annual US pay range of US$118,361 to US$182,658.
  • Location-adjusted pay for applicants outside the US.
  • Compensation determined by skills, experience, and location rather than salary history.
  • Hiring across a defined list of US states and international countries.
  • Accommodation support for applicants requiring disability-related assistance during the application process.
  • Inclusive and equitable workplace with equal opportunity employment practices.

Interested in this position?

Apply directly on the company website

Apply Now

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