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Analytics & Insights Specialist

2 months, 1 week ago
Colombia
Contract
Senior
Data Analyst
Data Science and Analytics
Apache Airflow AWS CRM dbt Digital Marketing GCP Generative AI Hotjar Machine Learning Matplotlib NumPy Pandas Plotly Power BI Python Scikit-learn Seaborn SEO SQL Statistics Tableau
Apply Now
Multiplica Talent

Multiplica Talent

Multiplica Talent specializes in recruiting top-tier digital professionals in Latin America and Europe, focusing on UX/UI Design and UX Writing to meet organizations' unique digital transformation needs.

Professional Services
251-1K
Founded 2017
View All Jobs 2

Description

  • Design and execute advanced analyses on digital behavior, campaign performance, and conversion funnels to identify patterns, opportunities, and risks.
  • Generate actionable insights and recommendations for Marketing, Product, and Commercial teams based on strategic business questions.
  • Build data storytelling narratives that translate analytical findings into business decisions for technical, managerial, and executive audiences.
  • Define KPIs, measurement frameworks, and attribution models to evaluate the digital ecosystem's performance.
  • Build and maintain data pipelines in BigQuery using sources such as GA4, CRM, media platforms, and transactional databases.
  • Design and optimize SQL queries on large-scale datasets, including GA4 export tables.
  • Collaborate with Data Engineering teams on data modeling, quality, governance, and availability across GCP and AWS environments.
  • Design and maintain executive dashboards in Looker Studio or similar BI tools.
  • Present findings to C-level stakeholders in simple, business-oriented language.
  • Support junior analysts and promote best practices in SQL, Python, and modeling.
  • Work with regional teams across multiple markets and consolidate learnings at a regional level.
  • Promote a data-driven culture and the responsible use of experimentation in decision-making.

Requirements

  • Bachelor's or Master's degree in Statistics, Data Science, Engineering, Economics, Mathematics, Industrial Engineering, or a related field.
  • Experience in advanced analytics, data science, or business intelligence roles, preferably in digital, telecommunications, e-commerce, or media industries.
  • Demonstrated experience leading end-to-end analytics projects from problem definition through implementation and communication.
  • Experience in regional or multinational environments is a strong plus.
  • Hands-on experience with Google Analytics 4, including configuration, implementation, advanced analysis, and BigQuery export tables.
  • Advanced BigQuery and SQL skills, including window functions, partitioning, cost optimization, and integration with GA4 and transactional data.
  • Hands-on experience with AWS data services such as S3, Athena, Glue, Redshift, or equivalents.
  • Strong Python skills for data manipulation, visualization, and modeling using pandas, numpy, matplotlib, seaborn, plotly, scikit-learn, and statsmodels.
  • Knowledge of supervised and unsupervised machine learning methods, model validation, performance metrics, and experimentation.
  • Deep understanding of digital marketing ecosystems, including paid media, SEO, CRM, CRO, attribution, conversion funnels, and customer journey.
  • Experience with data visualization tools such as Looker Studio, Power BI, or Tableau.
  • Preferred experience with dbt, Airflow, experimentation platforms, CRO tools, behavior analytics, causal inference frameworks, or generative AI tools.
  • English level intermediate to advanced (B1/B2), with ability to lead meetings, presentations, and technical documentation in English.
  • Relevant certifications in Google Analytics, Google Cloud, AWS, or equivalent are a plus.

Benefits

  • 3-month project assignment.
  • Pay by fees/honorarios.

Interested in this position?

Apply directly on the company website

Apply Now

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