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Marketing Director

5 days, 13 hours ago
China, Philippines, Taiwan
Contract
Lead
Head of Marketing
Marketing and Growth
Digital Marketing Email Marketing Google Ads Monday.com SEO Social Media Marketing Webflow
Apply Now

Law Offices of Sabrina Li, P.C.

A U.S. immigration law firm focused on immigration matters for individuals, families, businesses, and institutions, with practice areas including family-based and employment-based immigration, investor visas, waivers, removal defense, naturalization, appeals, asylum, and humanitarian relief.

Law Practice / Immigration Law
11-50
Founded 2012
View All Jobs 3

Description

  • Set marketing direction and manage execution across all marketing channels.
  • Supervise, mentor, and assign priorities to a marketing team of 3, with potential growth to 4.
  • Review work for quality, compliance, effectiveness, and deadline adherence.
  • Lead website strategy, including site structure, UX, landing pages, and conversion optimization.
  • Oversee content creation across video, social media, email, and web platforms.
  • Manage and optimize paid marketing campaigns, including Google Ads and landing pages.
  • Direct SEO and GEO strategy, including keyword planning, content planning, and performance tracking.
  • Analyze marketing data, monitor KPIs, and present recommendations to firm leadership.
  • Implement systems, workflows, and tools such as Monday.com and AI-assisted processes to improve efficiency.
  • Align marketing strategy with business goals, intake capacity, and firm growth plans.

Requirements

  • 5+ years of progressive marketing experience, preferably in law firms, professional services, or agency environments.
  • Proven experience leading and managing a marketing team or function in a U.S.-based company.
  • Strong expertise in digital marketing, including SEO, GEO, content strategy, social media, email campaigns, and analytics.
  • Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization.
  • Demonstrated ability to develop marketing strategy and execute end-to-end campaigns.
  • Experience managing budgets, timelines, priorities, and team performance in a results-driven environment.
  • Strong written and verbal communication skills, with the ability to review, train, and mentor staff.
  • Data-driven and analytical mindset with experience using marketing metrics and KPIs to guide decisions.
  • Ability to work independently in a remote, high-accountability environment.
  • Experience in law firm marketing or regulated professional services is a strong plus.
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Advanced certifications are a plus.
  • Mandarin Chinese and/or Spanish proficiency is a plus but not required.
  • Availability for a full-time role with 4 hours of overlap with U.S. business hours (PST/PDT).

Benefits

  • Competitive monthly rate based on experience, leadership level, and scope of responsibility.
  • Remote independent contractor arrangement.
  • Flexible schedule with a focus on outcomes and deliverables.
  • Opportunity to build, scale, and lead the firm's marketing function and influence firm-wide strategy.
  • Performance-based bonuses tied to KPIs, lead quality, and departmental success.

Interested in this position?

Apply directly on the company website

Apply Now

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