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Marketing Specialist - Money Transfer

3 months, 4 weeks ago
Latin America, Puerto Rico
Freelance
Mid Level
Email Marketing Manager
Project and Program Management
CRM Email Marketing JIRA
Apply Now
IDT

IDT

IDT Corporation provides innovative communications and payment services, connecting families, friends, and businesses globally with pioneering technologies and solutions.

Diversified Telecommunication Services
1K-5K
Founded 1990
View All Jobs 4

Description

  • Develop and execute multi-channel CRM campaigns across the customer lifecycle, including acquisition, onboarding, engagement, retention, and win-back.
  • Manage the CRM campaign calendar for the money transfer business.
  • Create JIRA tickets for campaigns and promo codes, and ensure campaign requests are tracked through launch.
  • Write and test marketing messages in multiple languages and create email campaigns with proper follow-through to launch on time.
  • Segment audiences using behavioral, demographic, and transactional data to improve personalization and relevance.
  • Plan and launch A/B testing campaigns with the CRM team to improve conversions, acquisitions, and transactions.
  • Collaborate with the design team to produce visual assets for emails, in-app messaging, and other CRM activities.
  • Analyze campaign performance with the CRM team to improve messaging, promotions, and campaign types.
  • Work with product teams to align CRM campaigns with business goals and priorities.
  • Manage the BOSS Money community event calendar and prepare materials, communications, and offers for events.

Requirements

  • 3+ years of experience in marketing, preferably in marketing communications or CRM.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Must have B2C experience.
  • Knowledge of Braze and experience with mobile apps.
  • Fully bilingual in English and Spanish, both written and spoken.
  • Excellent project management skills.
  • Strong cross-functional collaboration skills.
  • Must be able to participate in an interview process conducted in English.
  • Must attach a CV in English.
  • Applicants must be based in LATAM.
  • Experience with CRM campaigns is preferred.

Benefits

  • 100% remote work opportunity.
  • B2B employment structure with gross compensation.
  • Competitive salary with annual performance review.
  • Stable role with long-term growth perspective.
  • High-quality hardware provided.
  • Continuous learning and career growth opportunities.
  • Compensation for professional training, seminars, and conferences.
  • Referral program with rewards for successful hires.
  • Company-supported English classes.

Interested in this position?

Apply directly on the company website

Apply Now

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