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Digital Marketing Industry Subject Matter Expert

2 weeks, 1 day ago
United Kingdom, Australia, South Africa
Contract
Senior
Digital Marketing Specialist
Marketing and Growth
Content Marketing Digital Marketing Generative AI
Apply Now

peopleworth

peopleworth describes itself as an HR and business-operations consultancy for small and medium-sized businesses. Services listed include HR, payroll, cybersecurity, business operations, mental health services, counselling/coaching, people & performance culture, and AI/automation enablement. They also say they support policy development, employee lifecycle support, compliance, and operational planning.

Human Resources Services
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Description

  • Collaborate with learning designers and academic contributors to translate curriculum frameworks into applied learning content.
  • Review and refine storyboards, activities, assessments, case studies, worked examples, and supporting materials.
  • Provide practitioner guidance on accuracy, credibility, relevance, terminology, and alignment with current digital marketing standards.
  • Develop practical source materials, examples, case studies, assessment content, and guidance based on real-world marketing decisions.
  • Advise on assessment design and define the difference between competent and high-quality professional work.
  • Develop guidance for evaluating, refining, contextualising, and improving AI-generated marketing outputs.
  • Record concise walkthroughs demonstrating professional marketing tasks, tools, decisions, and workflows.
  • Share insight into industry constraints, trade-offs, common mistakes, decision points, and successful practices.
  • Maintain consistent practitioner expectations and professional standards across the programme.
  • Participate in stakeholder discussions and provide clear, constructive recommendations within established curriculum boundaries.

Requirements

  • Substantial, current hands-on experience across digital marketing strategy, campaigns, channels, execution, optimisation, and measurement.
  • Deep subject matter expertise and credibility as a practitioner authority in contemporary digital marketing.
  • Strong understanding of customer journeys, campaign planning, content, performance measurement, experimentation, optimisation, and commercial decision-making.
  • Practical experience using generative AI and emerging tools in digital marketing workflows.
  • Ability to distinguish strong professional work from merely competent work and explain that difference clearly.
  • Experience reviewing or developing case studies, assessment briefs, worked examples, learning materials, capability frameworks, or industry guidance.
  • Strong written communication skills and ability to translate complex professional judgement into practical guidance.
  • Confidence collaborating with learning designers, academic contributors, senior stakeholders, and subject matter specialists.
  • Ability to work productively within established curriculum, project, and content constraints.
  • Experience mentoring, developing, assessing, or evaluating marketing professionals preferred.
  • Experience across both B2C and B2B digital marketing preferred.
  • Marketing team leadership, professional education, or a recognised profile through speaking, writing, mentoring, or advisory work preferred.

Benefits

  • Remote contract covering approximately 30 working days between September and January.
  • Collaborative, people-centred performance culture.
  • Opportunity to apply current industry expertise to professional learning development.
  • Fast-paced and intellectually engaging working environment.

Interested in this position?

Apply directly on the company website

Apply Now

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