Lifecycle Marketing Automation Specialist

1 month, 2 weeks ago
Remote
Contract
Junior
Marketing and Growth
PadSplit

PadSplit

PadSplit offers clean, modern furnished rooms for rent at an affordable weekly fee, including utilities, WiFi, laundry access, and 24/7 telemedicine service. They are disrupting the affordable housing industry by creating safe, attractive co-living env...

Family Services
51-250
$35M raised

Description

  • Design, build, execute, and optimize lifecycle journeys across email, SMS, push notifications, and in-app messaging.
  • Manage automation flows to ensure consistent delivery and strong campaign performance.
  • Work in Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM to support segmentation, lead scoring, syncs, and campaign triggers.
  • Build end-to-end journeys from campaign briefs and event payloads, including triggers, eligibility, exclusions, and exit criteria.
  • Troubleshoot broken workflows and identify root causes in automation processes.
  • Troubleshoot HTML and CSS issues to ensure communications render correctly across devices.
  • Run A/B tests and experimentation to improve engagement and campaign outcomes.
  • Analyze performance data and share insights to improve marketing strategy.
  • Collaborate with creative, product, data, and other cross-functional teams on campaign content and execution.

Requirements

  • 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation.
  • Proven experience building workflows from scratch.
  • Direct experience with Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
  • Working knowledge of SQL or platform segmentation engines for audience queries and validation.
  • Familiarity with REST APIs, JSON payloads, and webhooks.
  • Experience using scripting languages such as Liquid, AMPscript, or basic JavaScript for dynamic content.
  • Functional knowledge of HTML/CSS for email template editing and troubleshooting.
  • Experience with A/B testing and interpreting results.
  • Ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Strong attention to detail and familiarity with multi-channel marketing best practices.

Interested in this position?

Apply directly on the company website

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