RemoteLeads Logo
Sign Up Sign In

Audience Strategy Lead

1 week, 5 days ago
India
Contract
Lead
Data Analyst
Data Science and Analytics
Databricks Digital Marketing E-commerce Generative AI
Apply Now
Maker Lab

Maker Lab

Maker Lab is a marketing consultancy that specializes in building and running in-house micro agencies in collaboration with clients. Their multidisciplinary teams offer a range of marketing services including data analytics, experiential marketing, CRM...

Professional Services
51-250
Founded 2015
View All Jobs 5

Description

  • Oversee the rollout of a generative AI brief-intake tool for non-data marketing stakeholders.
  • Design and deliver scalable, templated audience insights from client briefs using qualitative and quantitative methods.
  • Equip Creative, Commerce, and Paid teams with clear audience knowledge and strategic inputs.
  • Build post-campaign audience engagement reports to measure effectiveness and identify improvement opportunities.
  • Synthesize campaign results into actionable and repeatable marketing blueprints using engagement reports and predictive modelling.
  • Partner with data engineering to feed behavioural inputs and blueprints into a unified data engine.
  • Refine algorithmic trend predictions and AI briefing recommendations.
  • Help establish a predictive viability tool to assess track success across multiple markets before launch and spend approval.
  • Deliver deep-dive market intelligence on regional consumer behaviour to support senior leadership decisions.

Requirements

  • BA/BS degree or equivalent experience.
  • 10+ years of experience in digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
  • Ability to translate complex data and statistical analysis into clear, narrative-led strategy for creative and marketing teams.
  • Strong understanding of regional digital and e-commerce consumer behaviour.
  • Experience working with data engineering teams in modern cloud data environments such as Databricks and with third-party research platforms.
  • Comfort leading a team and operating as a senior stakeholder across insights, creative, and commercial functions.
  • Exceptional verbal and written English communication and presentation skills.
  • 12-month fixed-term contract.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

OLIVER

Social Strategy Director (Mat Leave cover)

OLIVER 1K-5K Media

OLIVER is hiring a remote Social Strategy Director in Spain for a 6-month maternity cover role to lead social and digital strategy for a global FMCG food client across Europe.

Spain Contract Lead Marketing Strategist
Content Marketing Influencer Marketing
2 days, 22 hours ago
Jobrack

Redpoint Insights - Senior Research Writer & Strategist

Jobrack 11-50 Professional Services

Redpoint Insights is hiring a Senior Research Writer & Strategist to lead survey-based B2B research projects for tech clients from research strategy through final report delivery.

South Africa North Macedonia Romania Serbia Bosnia and Herzegovina Georgia Contract Senior Data Analyst Technical Writer
$4k-$4k
2 days, 22 hours ago
WISEcode

Food & Ingredient Analyst (Contract, Part-Time)

WISEcode 11-50 Internet Software & Services

WISEcode is hiring a remote U.S.-based contract food and ingredient analyst to help build accurate ingredient data for its food data platform.

United States Contract Junior Data Analyst
$62k-$62k
3 days, 21 hours ago
Massive Rocket

(Talent Pool) CRM Consultant - Latin America

Massive Rocket 51-250 Media

Massive Rocket is hiring a CRM Consultant to plan, execute, and optimize client CRM campaigns across multiple channels within the Braze platform.

Latin America Contract Senior Data Analyst Email Marketing Manager
CRM Digital Marketing Email Marketing HubSpot Snowflake SQL
3 days, 22 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers