Maker Lab

Maker Lab is a marketing consultancy that specializes in building and running in-house micro agencies in collaboration with clients. Their multidisciplinary teams offer a range of marketing services including data analytics, experiential marketing, CRM...

Professional Services

Industrials

51-250 (150)

Founded 2015

5 open positions

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Audience Strategy Lead

6 days, 7 hours ago

India

Contract

Lead

Data Analyst

Data Science and Analytics

Databricks Digital Marketing E-commerce Generative AI

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Maker Lab

Professional Services

51-250

Founded 2015

View All Jobs 5

Description

Oversee the rollout of a generative AI brief-intake tool for non-data marketing stakeholders.
Design and deliver scalable, templated audience insights from client briefs using qualitative and quantitative methods.
Equip Creative, Commerce, and Paid teams with clear audience knowledge and strategic inputs.
Build post-campaign audience engagement reports to measure effectiveness and identify improvement opportunities.
Synthesize campaign results into actionable and repeatable marketing blueprints using engagement reports and predictive modelling.
Partner with data engineering to feed behavioural inputs and blueprints into a unified data engine.
Refine algorithmic trend predictions and AI briefing recommendations.
Help establish a predictive viability tool to assess track success across multiple markets before launch and spend approval.
Deliver deep-dive market intelligence on regional consumer behaviour to support senior leadership decisions.

Requirements

BA/BS degree or equivalent experience.
10+ years of experience in digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
Ability to translate complex data and statistical analysis into clear, narrative-led strategy for creative and marketing teams.
Strong understanding of regional digital and e-commerce consumer behaviour.
Experience working with data engineering teams in modern cloud data environments such as Databricks and with third-party research platforms.
Comfort leading a team and operating as a senior stakeholder across insights, creative, and commercial functions.
Exceptional verbal and written English communication and presentation skills.
12-month fixed-term contract.