Senior Paid Media Channel Manager (Enterprise Marketing)

3 days ago
Contract
Lead
Project and Program Management
Linda Werner & Associates, Inc

Linda Werner & Associates, Inc

Linda Werner & Associates, Inc. is a woman-owned staffing and consulting firm based in Seattle, established in 1996. The company specializes in connecting businesses with top talent in technical, content, and business domains. With over 25 years of experience, it operates nationwide and employs between 51 and 200 people, generating approximately $6 million in revenue. The firm offers a range of services, including technical communications, IT project management, business consulting, content management, and web solutions. It places professionals in roles such as content project managers, technical writers, UX designers, and more. Linda Werner & Associates serves various industries, including software, retail, financial services, and biotechnology, and is recognized for its commitment to building long-lasting relationships and providing personalized service to clients of all sizes.

writing & editing
11-50
Founded 1997

Description

  • Own paid media channel roadmaps, quarterly optimization strategies, KPIs, and execution guidelines.
  • Manage campaign budgets, pacing, calendars, timelines, resources, and priorities across multiple workstreams.
  • Oversee trafficking, tracking, conversion APIs, pixels, UTM governance, audience activation, and campaign QA.
  • Design testing roadmaps and analyze audience, bidding, creative, conversion, and campaign performance.
  • Provide reporting and strategic recommendations on efficiency, lead generation, pipeline contribution, and budget performance.
  • Partner with marketing technology and operations teams on advertising integrations, CRM connectivity, and marketing data flows.
  • Manage agencies and vendors, including briefs, deliverables, timelines, quality standards, and performance expectations.
  • Collaborate with marketing, product marketing, analytics, web, SEO/SEM, organic social, and regional teams.
  • Support ABM initiatives, account-list activation, targeted media campaigns, and consistent measurement practices.
  • Develop paid media best practices, benchmarks, playbooks, and audience governance frameworks.

Requirements

  • 8+ years of paid media experience with direct ownership of channel strategy, roadmaps, and performance.
  • Extensive experience managing paid social advertising at scale, plus working knowledge of paid search and programmatic advertising.
  • Strong technical expertise in campaign trafficking, conversion tracking, pixels, conversion APIs, UTM parameters, audience onboarding, and campaign QA.
  • Experience managing budgets, paid media calendars, competing priorities, and resources across multiple stakeholders.
  • Demonstrated success developing and executing structured testing and optimization strategies.
  • Experience partnering with marketing technology and operations teams on integrations, marketing data flows, and campaign measurement.
  • Experience overseeing advertising agencies or vendors and managing deliverables and performance expectations.
  • Strong analytical, organizational, project management, and written communication skills.
  • Ability to operate independently in a fast-paced environment with evolving priorities.
  • Enterprise B2B technology, AI, SaaS, cloud, ABM, CRM, marketing automation, attribution, or multi-region experience preferred.
  • Remote availability, with New York preferred; English proficiency required.
  • Must be able to work 40 hours per week on a Monday–Friday schedule and address U.S. work sponsorship requirements.

Benefits

  • Remote work environment, with New York preferred.
  • Dental, health, and vision insurance.
  • Health savings account.
  • Life insurance.
  • Paid time off.
  • Retirement plan.
  • 12-month contract with potential extension up to 30 months and possible conversion to full-time employment.

Interested in this position?

Apply directly on the company website

Apply Now

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