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Growth & Performance Lead

2 weeks, 1 day ago
Mexico, Argentina, Chile, Colombia, Peru
Contract
Lead
Growth Marketing Manager
Sales and Business Development
Copywriting Facebook Ads Google Ads LinkedIn Ads
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Workana

Workana

Workana: Leading Latam's freelance marketplace, connecting top talent with innovative projects for remote and freelance work.

Internet Software & Services
1K-5K
Founded 2012
$3M raised
View All Jobs 39

Description

  • Own all paid media across Workana, including Google Ads, Meta, LinkedIn, and other paid channels that deliver results.
  • Set paid media strategy, build campaigns, and manage spend across multiple business lines.
  • Optimize core acquisition funnels, including landing pages, forms, and on-site conversion rate optimization.
  • Drive profitable client acquisition for the marketplace business with a payback target under 6 months.
  • Manage paid acquisition for the education product with a focus on ROAS.
  • Turn website form leads into qualified B2B pipeline and improve cost per SQL.
  • Continuously analyze performance, identify what is not working, and make fast iteration decisions.
  • Use AI-driven workflows to support creative variation, funnel analysis, copy, reporting, and landing page creation.

Requirements

  • Proven experience personally owning paid budgets and improving acquisition metrics such as payback, ROAS, CAC, or CPSQL.
  • Strong comfort working in ad platforms and spreadsheets while reasoning through the full funnel end to end.
  • Ability to think in unit economics and focus on profitable growth rather than vanity metrics.
  • Demonstrated ability to move quickly, stop ineffective initiatives, and document decisions.
  • AI-first working style with AI embedded in daily workflow for creative, analysis, copy, reporting, and landing pages.
  • Not a fit for candidates who need a team to execute or prefer clean handoffs to other owners.
  • Not a fit for candidates who are still learning AI rather than already using it routinely.

Benefits

  • Full-time individual contributor role.
  • 100% remote work.
  • Competitive compensation in USD.
  • Flexibility and autonomy to create impact.
  • Direct participation in strategic business decisions.
  • Professional growth opportunities within an internationally expanding company.
  • Direct reporting line to the CEO.

Interested in this position?

Apply directly on the company website

Apply Now

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