Email Marketing Strategist - Klaviyo

9 hours, 17 minutes ago
Contract
Mid Level
Marketing and Growth
Workana

Workana

Workana: Leading Latam's freelance marketplace, connecting top talent with innovative projects for remote and freelance work.

Internet Software & Services
1K-5K
Founded 2012
$3M raised

Description

  • Lead email, SMS, and lifecycle marketing strategies across multiple ecommerce client accounts.
  • Develop segmented, personalized, and automated customer journeys.
  • Collaborate with design, copy, and development teams to deliver retention campaigns.
  • Track performance, test hypotheses, and turn results into strategic recommendations.
  • Own client relationships by presenting opportunities, insights, and growth drivers.
  • Lead client strategy calls and align stakeholders on strategic initiatives.
  • Identify opportunities to use AI and automation for segmentation, testing, creative development, and reporting.
  • Create and refine tailored customer lifecycle frameworks and scalable retention playbooks.

Requirements

  • 4+ years of professional experience in email, SMS, or retention marketing, preferably in ecommerce or an agency.
  • Strong understanding of customer lifecycle strategy, retention metrics, and A/B testing.
  • Hands-on experience with Klaviyo; experience with Attentive or HubSpot is also relevant.
  • Working knowledge of HTML/CSS for email formatting and quality assurance.
  • Excellent communication and presentation skills, including leading client calls.
  • Strong analytical ability to interpret data and explain the story behind results.
  • Experience managing multiple accounts while meeting quality standards and deadlines.
  • Experience with Shopify and the broader ecommerce ecosystem is preferred.
  • Experience with Google Analytics, data visualization, reporting, paid media, conversion rate optimization, or customer experience strategy is preferred.
  • Advanced personalization, marketing automation, executive presentation, retention playbook, or relevant certification experience is preferred.

Benefits

  • Compensation paid in USD.
  • Fully remote work with a globally distributed team.
  • Opportunity to work with leading Shopify brands.
  • Collaborative, cross-functional environment with autonomy and trust.
  • Access to emerging marketing tools and technologies.
  • Learning-focused culture centered on curiosity and measurable results.

Interested in this position?

Apply directly on the company website

Apply Now

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