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SEO Content Specialist

1 week, 2 days ago
Czech Republic, Latvia, Poland, Slovakia, Slovenia
Contract
Mid Level
SEO Specialist
Marketing and Growth
Keyword Research SEO
Apply Now
Trade Nation

Trade Nation

Trade Nation is a global broker offering easy access to financial markets with competitive fixed spreads. They provide various account types to cater to different trading needs and ensure transparency and regulatory compliance for their customers.

Capital Markets
51-250
Founded 2020
View All Jobs 4

Description

  • Write and update high-intent SEO content, including commercial pages, comparisons, FAQs, and educational resources.
  • Structure and phrase content for Generative Engine Optimisation across platforms such as ChatGPT, Perplexity, and Google AI Overviews.
  • Maintain a content refresh plan by identifying decay, improving coverage gaps, and tracking updates.
  • Conduct keyword research to identify search intent, content opportunities, and market-specific gaps.
  • Grow first-time trader volumes from generic, non-brand search terms through organic content.
  • Apply on-page SEO practices, including headings, internal links, metadata, content structure, and pre-publication QA.
  • Localise content for country-specific websites while avoiding cannibalisation, duplication, and duplicate-content issues.
  • Coordinate content across global websites to maintain consistent structure, tone, compliance, and local relevance.
  • Write and edit content according to E-E-A-T, YMYL, approved claims, and financial risk-language requirements.
  • Review rankings, organic traffic, engagement, and conversion data to optimise content performance.

Requirements

  • Strong SEO writing and editing skills with a clear understanding of search intent and SERP formats.
  • Understanding of GEO principles and how AI-driven search and answer engines surface and cite content.
  • Strong keyword research skills using SEO tools to identify intent, opportunities, and content gaps.
  • Experience managing content across global or multi-country websites, including avoiding cannibalisation and duplication.
  • Working knowledge of E-E-A-T and YMYL requirements, ideally in financial services or another regulated environment.
  • Ability to follow templates and create consistent, scannable content structures.
  • Performance-led approach with confidence using data to improve rankings and content outcomes.
  • High attention to detail, accuracy, and deadline discipline.
  • Comfort working through feedback and iteration based on performance data.
  • Experience with Storyblok CMS is advantageous.

Interested in this position?

Apply directly on the company website

Apply Now

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