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Web & CRM Marketing Manager - FTC 6 Months

2 hours, 11 minutes ago
United Kingdom
Contract
Mid Level
Email Marketing Manager
Marketing and Growth
Email Marketing Google Tag Manager HubSpot Mailchimp
Apply Now
Team17 Digital LTD - The Spirit Of Independent Games

Team17 Digital LTD - The Spirit Of Independent Games

Team17 is a leading independent games label and developer, supporting indie developers worldwide with a unique range of services.

Internet Software & Services
251-1K
Founded 1990
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Description

  • Lead website planning, CMS management, web updates, and UX optimisation for key game campaigns.
  • Develop and execute email marketing strategy, including campaign planning, creative, segmentation, optimisation, and reporting.
  • Manage and optimise CRM workflows to improve player lifecycle engagement and retention.
  • Plan and deliver digital marketing campaigns across owned channels in line with title objectives, audiences, and budgets.
  • Set up, manage, and quality-check campaign launches across Team17 channels and partner platforms.
  • Partner with Performance teams to share learnings and optimise campaigns, web pages, and creative.
  • Translate channel KPIs into actionable insights and recommendations that improve marketing ROI.
  • Create clear, timely creative briefs based on web and email best practices.
  • Work with Legal and relevant teams to ensure CRM, tracking, cookies, database management, and digital activity comply with GDPR and privacy regulations.
  • Manage relationships with internal stakeholders and external partners while coordinating competing priorities.

Requirements

  • Hands-on experience leading web campaigns, managing CMS platforms, and using web analytics.
  • Experience with HubSpot or a similar platform supporting web, CMS, CRM, and hosting activities.
  • Extensive email marketing and segmentation experience, preferably with HubSpot and/or Mailchimp.
  • Strong understanding of CRM principles, systems, and customer segmentation strategies.
  • Knowledge of GDPR, digital privacy, and compliance requirements for CRM and digital marketing.
  • Experience with GA4, Google Tag Manager, event mapping, tagging, and digital analytics is preferred.
  • Understanding of creative best practices across web and email assets.
  • Strong project management skills with the ability to manage competing priorities.
  • Analytical and commercially minded, with the ability to turn data into recommendations.
  • Passion for video games and understanding of gaming communities is desirable; games studio experience is a bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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