PR Specialist | Earned Media, Podcasts & Thought Leadership

2 months, 4 weeks ago
Contract
Senior
Marketing and Growth
ShaeWellness

ShaeWellness

ShaeWellness is an innovative epigenetic data-tracking platform focused on enhancing corporate health and wellness programs. Founded by CEO Matt Riemann, the platform utilizes AI, over 500 algorithms, and 10,000 data points per user to provide personalized, evidence-based health recommendations through its app, Shae™. This medically-endorsed and scientifically-validated tool shifts the focus from generic wellness to precision health, offering insights into various aspects of well-being, including mental, physical, and emotional health. The ShaeWellness platform analyzes body measurements, lifestyle stress data, and epigenetic factors to deliver real-time, customized nudges for nutrition, fitness, sleep, and mindfulness. It features a corporate interface for managing employee productivity and well-being, along with tailored health coaching and bespoke programs for organizations. With a global reach in over 120 countries, ShaeWellness serves a diverse clientele, including corporate clients, medical experts, and wellness practitioners, aiming to provide objective, data-driven wellness solutions.

health, wellness & fitness
1-10
Founded 2013

Description

  • Secure earned media placements across TV, radio, digital publications, magazines, newspapers, and industry outlets.
  • Pitch approved leaders, products, services, ideas, and insights into relevant media narratives.
  • Identify timely, newsworthy angles tied to public-interest trends and the company’s core themes.
  • Build and maintain relationships with journalists, editors, producers, podcast hosts, and event organizers.
  • Write pitches, press angles, journalist notes, spokesperson briefs, speaker materials, and follow-up communications.
  • Manage outreach, scheduling, briefing, and placement logistics from start to finish.
  • Research, qualify, pitch, and secure podcast interviews for approved spokespeople.
  • Research conferences, panels, virtual events, and keynote or speaking opportunities.
  • Identify and support influencer, creator, and authority partnerships, including value-exchange collaborations.
  • Track outreach, responses, bookings, placements, reach, results, and reporting in organized systems.

Requirements

  • 5+ years of experience in Public Relations, Communications, Media Relations, Earned Media, Thought Leadership, or Earned Visibility.
  • Proven track record securing earned media placements without relying on paid PR, advertorials, or sponsorship-only placements.
  • Strong media pitching ability across journalists, producers, editors, podcast hosts, and event organizers.
  • Experience writing journalist pitches, producer pitches, podcast pitches, speaker abstracts, bios, briefing notes, and follow-up communications.
  • Strong written and verbal English communication skills.
  • Excellent organization, follow-through, and attention to detail.
  • Ability to manage multiple outreach streams and work independently in a fully remote environment.
  • Strong research capability and confidence communicating with senior leaders.
  • Experience actively using AI for media research, list building, pitch personalization, trend monitoring, angle development, briefing notes, outreach tracking, reporting, and workflow optimization.
  • Experience with ChatGPT and modern AI productivity tools is expected.
  • Experience in health, wellbeing, artificial intelligence, education, human performance, longevity, psychology, technology, digital health, thought leadership, executive visibility, speaker placement, podcast booking, influencer partnerships, or international PR is highly regarded.

Benefits

  • Monthly base compensation of USD $1,000–$1,500, depending on experience and alignment.
  • Performance incentives of up to USD $500 per month for verified earned media and speaking outcomes.
  • Remote, full-time independent contractor role.
  • Opportunity to work on mission-driven ideas that improve people’s lives.
  • Chance to collaborate with senior leaders, marketing, partnerships, and executive stakeholders.
  • Flexible, outcome-focused remote work culture.
  • Professional growth opportunities into senior PR and communications roles as the organization expands.

Interested in this position?

Apply directly on the company website

Apply Now

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