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Paid Social Marketing Consultant (Fintech)

1 month ago
United States
Contract
Senior
Paid Media Specialist
Data Science and Analytics
Amplitude Google Ads Looker
Apply Now
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016
View All Jobs 26

Description

  • Own day-to-day paid social strategy and execution, primarily in Meta Ads Manager.
  • Drive efficient volume against growth targets using downstream CPA and cost-per-funded-customer metrics.
  • Build channels from zero to one and test, validate, and scale campaign structures over 6–12 weeks.
  • Define success criteria and manage initiatives end to end.
  • Partner with data science and analytics teams on incrementality measurement, including geo-based experiments.
  • Lead ongoing creative, targeting, and campaign-structure optimization and testing.
  • Optimize secondary channels such as YouTube and Trade Desk/OTT programmatic display when in scope.
  • Translate performance data into prioritized recommendations for stakeholders.
  • Align paid social strategy and pacing with paid search and broader media teams.
  • Manage creative and compliance reviews while maintaining testing velocity.

Requirements

  • Senior Manager level or above with substantial hands-on Meta campaign-building and optimization experience.
  • Fintech experience is required; comparable regulated financial-services experience is considered only exceptionally.
  • Experience managing six-figure monthly paid social budgets in mid-market or enterprise environments.
  • Proven experience taking a channel from zero to one with rigorous testing and validation frameworks.
  • Strong experimentation background, including incrementality studies and geo-experiments.
  • Ability to connect platform performance with business outcomes and unit economics.
  • Ability to work independently in a fast-moving organization.
  • Experience with Meta Ads Manager and adjacent paid social platforms.
  • Familiarity with analytics and measurement tools such as GA4, Amplitude, Looker, Northbeam, Rockerbox, or Haus.
  • Trade Desk/programmatic display, OTT, or paid YouTube experience is preferred.

Benefits

  • Freelance contract projects ranging from 10 to 40 hours per week, depending on scope and client needs.
  • Flexible opportunities through Right Side Up’s talent collective.
  • Work with early-stage ventures, high-growth technology companies, and Fortune 500 brands.
  • Opportunities to contribute to meaningful growth work across innovative companies.

Interested in this position?

Apply directly on the company website

Apply Now

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