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Conversation Rate Optimization Consultant

6 months, 3 weeks ago
United States
Freelance
Mid Level
Growth Marketing Manager
Data Science and Analytics
Google Analytics Hotjar UI Design UX Design Webflow
Apply Now
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016
View All Jobs 21

Description

  • Analyze user behavior and conversion funnels to identify drop-off points and optimization opportunities.
  • Develop testing roadmaps aligned with business goals and experiment hypotheses.
  • Design and execute A/B and multivariate testing programs.
  • Partner with design, product, and engineering teams to implement experiments.
  • Optimize landing pages, product pages, and key conversion flows across web and mobile.
  • Use tools such as Optimizely, VWO, Hotjar, and Webflow to run tests, gather insights, and iterate on site experiences.
  • Use qualitative and quantitative data, including heatmaps, session recordings, surveys, and analytics, to guide decisions.
  • Report test results and translate findings into actionable recommendations.

Requirements

  • Strong foundation in conversion rate optimization, experimentation, and user behavior analysis.
  • Experience designing and executing A/B or multivariate tests.
  • Familiarity with experimentation and analytics tools such as Optimizely, VWO, Google Analytics, and Hotjar.
  • Ability to develop hypotheses and prioritize tests based on potential impact.
  • Understanding of UX/UI principles and their effect on conversion.
  • Strong analytical skills and attention to detail.
  • Ability to clearly communicate results and insights to stakeholders.
  • Comfort working across industries, products, and customer journeys.
  • Experience with personalization and dynamic-content strategies (preferred).
  • Familiarity with statistical significance and experiment design; experience in high-growth startups and both strategic planning and hands-on execution (preferred).

Benefits

  • Freelance contract engagements typically ranging from 10–40 hours per week.
  • Opportunity to support a range of clients across industries through Right Side Up’s marketing talent collective.

Interested in this position?

Apply directly on the company website

Apply Now

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