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Lifecycle Manager

4 months ago
Russia, Serbia, Cyprus, Georgia
Contract
Junior
Email Marketing Manager
Project and Program Management
Copywriting CRM Email Marketing Mixpanel Power BI
Apply Now
Renmoney

Renmoney

Renmoney is a leading fintech company in Nigeria that offers personal and business loans, savings, investment products, and other banking services. They believe in making finance simple, useful, and accessible to everyone by leveraging data-driven insi...

Banks
251-1K
Founded 2012
View All Jobs 7

Description

  • Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app messaging from onboarding through win-back.
  • Develop segmentation frameworks and trigger-based journeys that personalize communication at scale.
  • Build and manage lifecycle campaigns in Customer.io or a similar platform, including journeys, data requirements, QA, frequency caps, and governance.
  • Run experimentation programs such as A/B tests, multivariate tests, and holdouts to improve conversion, retention, LTV, and campaign ROI.
  • Measure, analyze, and report on performance metrics including cohort retention, funnel conversion, attribution, and dashboard insights.
  • Collaborate with Product, Data, and Growth teams to align messaging, data quality, and regulatory requirements.
  • Write and edit channel-ready copy and provide briefs to content and design while maintaining brand tone and standards.
  • Maintain operational excellence through naming conventions, event and attribute hygiene, deliverability, and preference management.

Requirements

  • 2+ years of experience in Lifecycle, CRM, Retention, or Growth Marketing; fintech or financial services experience is a plus.
  • Proven hands-on experience with Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo.
  • Strong analytical ability to segment data, conduct basic analysis, and understand attribution.
  • Familiarity with analytics and BI tools such as Mixpanel and Power BI, as well as spreadsheets.
  • Excellent written English with copywriting and editorial ability for short- and long-form communications.
  • Solid project management, stakeholder communication, and cross-functional collaboration skills.
  • Experience with mobile engagement, WhatsApp Business, and deliverability best practices is preferred.
  • Knowledge of experiment design and statistical interpretation is a plus.
  • Familiarity with attribution tools such as AppsFlyer is a plus.
  • Understanding of the Nigerian consumer landscape is preferred.

Benefits

  • Remote work from anywhere in the world.
  • Performance bonus.
  • Paid vacations and days off.
  • Personal development plan.
  • Ownership of a core growth lever within a collaborative, data-driven team.
  • Modern marketing technology stack with support from Product, Data, and Design.
  • Competitive salary.
  • Flexibility, collaboration, and access to cutting-edge tools in a fast-paced environment.
  • Diverse and inclusive team where all voices are valued and professional growth is prioritized.

Interested in this position?

Apply directly on the company website

Apply Now

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