B2B Graphic Designer

3 weeks, 5 days ago
Contract
Mid Level
Design and User Experience
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Design high-converting static B2B ad creatives for LinkedIn, Google Display, Meta, and other digital advertising platforms.
  • Translate campaign briefs, messaging frameworks, go-to-market strategies, and ICP insights into compelling visual concepts.
  • Produce multiple creative variations for A/B testing across headlines, imagery, layouts, and calls-to-action.
  • Create assets in multiple dimensions and formats optimized for each advertising platform.
  • Maintain brand consistency while tailoring creatives to different audiences and campaign objectives.
  • Collaborate with marketing and growth teams to align creative assets with campaign goals.
  • Participate in brainstorming sessions and contribute new creative concepts.
  • Review campaign performance insights and refine creative assets based on testing results.
  • Manage multiple design projects while maintaining quality and meeting deadlines.
  • Build and maintain organized libraries of templates, assets, and brand materials.
  • Develop scalable design systems and repeatable creative frameworks.
  • Leverage AI-powered design tools to accelerate ideation and creative workflows.

Requirements

  • 3+ years of experience creating B2B advertising creatives for digital marketing campaigns.
  • A strong portfolio showcasing static ad creatives for LinkedIn, Google Display, Meta, or similar platforms.
  • Expert proficiency with Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Canva.
  • Strong ability to translate marketing strategy and messaging into high-performing visual designs.
  • Understanding of B2B advertising psychology, including messaging hierarchy, visual attention, CTA placement, and conversion-focused design.
  • Familiarity with AI design tools such as Midjourney, Adobe Firefly, ChatGPT, or similar AI-assisted creative tools.
  • Experience working with performance marketing or demand generation teams is preferred.
  • Familiarity with advertising performance metrics such as CTR, CPC, and conversion rate is preferred.
  • Experience creating motion graphics or animated advertising assets is preferred.
  • Background in SaaS, technology, or professional services marketing is preferred.
  • Experience using project management platforms such as ClickUp, Asana, or Notion is preferred.

Benefits

  • Full-time independent contractor role.
  • Fully remote work arrangement.
  • Working hours aligned with U.S. Eastern Standard Time (EST).
  • Opportunity to collaborate with experienced marketing and growth teams.
  • Ownership of creative strategy across multiple B2B campaigns.
  • Exposure to AI-powered creative workflows and modern advertising practices.
  • Career growth potential into Senior Graphic Designer, Creative Lead, or Performance Creative Strategist roles.

Interested in this position?

Apply directly on the company website

Apply Now

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