B2B Graphic Designer

3 months, 3 weeks ago
Contract
Mid Level
Design and User Experience
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Design high-converting static B2B ad creatives for LinkedIn, Google Display, Meta, and other digital platforms.
  • Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts.
  • Produce multiple ad variations to support A/B testing across headlines, visuals, layouts, and calls to action.
  • Create assets in multiple formats and dimensions to meet platform-specific ad requirements.
  • Maintain strong brand consistency while tailoring creatives for different audience segments.
  • Interpret ideal customer profiles, messaging strategies, and campaign objectives to inform creative direction.
  • Collaborate with marketing and growth teams to align creative assets with campaign performance goals.
  • Participate in campaign brainstorming and contribute ideas for new ad concepts.
  • Review performance insights with the marketing team and iterate on designs based on results.
  • Manage multiple ad creative projects while meeting deadlines and maintaining quality.
  • Build and maintain a library of creative assets, templates, and brand materials.
  • Develop design templates and repeatable frameworks for scalable ad production.
  • Use AI tools to accelerate ideation, concept development, and creative workflows.

Requirements

  • 3+ years of experience creating B2B ad creatives for digital advertising campaigns.
  • A strong portfolio showcasing static ad creatives for LinkedIn, Google Display, Meta, or similar platforms.
  • Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
  • Ability to translate marketing strategy and messaging into compelling visual designs.
  • Understanding of B2B audience conversion principles, including messaging hierarchy, visual attention, and CTA placement.
  • Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and creative workflows.
  • Experience working with performance marketing or demand generation teams (preferred).
  • Familiarity with advertising performance metrics such as CTR, CPC, and conversion rates (preferred).
  • Experience creating motion graphics or animated ads (preferred).
  • Background in SaaS, technology, or professional services marketing (preferred).
  • Experience using project management tools such as ClickUp, Asana, or Notion (preferred).
  • Ability to work remotely during Eastern Standard Time (U.S. hours).
  • Full-time independent contractor engagement.

Interested in this position?

Apply directly on the company website

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