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B2B Graphic Designer

3 months, 3 weeks ago
Mexico, Brazil, Costa Rica
Contract
Mid Level
Graphic Designer
Design and User Experience
Asana ClickUp Illustrator Notion Photoshop
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 6

Description

  • Design high-converting static B2B ad creatives for LinkedIn, Google Display, Meta, and other digital platforms.
  • Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts.
  • Produce multiple ad variations to support A/B testing across headlines, visuals, layouts, and calls to action.
  • Create assets in multiple formats and dimensions to meet platform-specific ad requirements.
  • Maintain strong brand consistency while tailoring creatives for different audience segments.
  • Interpret ideal customer profiles, messaging strategies, and campaign objectives to inform creative direction.
  • Collaborate with marketing and growth teams to align creative assets with campaign performance goals.
  • Participate in campaign brainstorming and contribute ideas for new ad concepts.
  • Review performance insights with the marketing team and iterate on designs based on results.
  • Manage multiple ad creative projects while meeting deadlines and maintaining quality.
  • Build and maintain a library of creative assets, templates, and brand materials.
  • Develop design templates and repeatable frameworks for scalable ad production.
  • Use AI tools to accelerate ideation, concept development, and creative workflows.

Requirements

  • 3+ years of experience creating B2B ad creatives for digital advertising campaigns.
  • A strong portfolio showcasing static ad creatives for LinkedIn, Google Display, Meta, or similar platforms.
  • Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
  • Ability to translate marketing strategy and messaging into compelling visual designs.
  • Understanding of B2B audience conversion principles, including messaging hierarchy, visual attention, and CTA placement.
  • Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and creative workflows.
  • Experience working with performance marketing or demand generation teams (preferred).
  • Familiarity with advertising performance metrics such as CTR, CPC, and conversion rates (preferred).
  • Experience creating motion graphics or animated ads (preferred).
  • Background in SaaS, technology, or professional services marketing (preferred).
  • Experience using project management tools such as ClickUp, Asana, or Notion (preferred).
  • Ability to work remotely during Eastern Standard Time (U.S. hours).
  • Full-time independent contractor engagement.

Interested in this position?

Apply directly on the company website

Apply Now

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