Greenberg Larraby

Greenberg Larraby specializes in providing government contracting solutions, including technology and management consulting services, while also facilitating executive and permanent searches to meet the diverse needs of clients in the healthcare and fi...

Professional Services

Industrials

Founded 1984

2 open positions

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Senior Media Buyer & Planner

1 month ago

United States

Contract

Lead

Paid Media Specialist

Marketing and Growth

Apply Now

Greenberg Larraby

Professional Services

Founded 1984

View All Jobs 2

Description

Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
Develop audience segmentation and targeting strategies using demographic, behavioral, geographic, and market data.
Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall effectiveness.
Prepare executive-level reports and presentations for federal stakeholders.
Collaborate with communications, creative, analytics, and program management teams to support campaign delivery.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
Minimum 8 years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.
Demonstrated experience managing multi-channel paid media campaigns.
Strong analytical, reporting, budgeting, and campaign optimization skills.
Experience with audience targeting, geo-targeting, media analytics, and performance measurement.
Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives (highly desired).
Experience managing large-scale federal communications campaigns and media buys exceeding $1 million (highly desired).
Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls (highly desired).
Experience developing campaigns targeting Veteran and active-duty military populations (highly desired).
Remote (U.S.) availability and consultant/subcontractor employment status.

Benefits

Health care plan covering medical, dental, and vision.
Retirement plan options including 401(k) and IRA.
Remote work within the U.S.
Opportunity to support meaningful federal healthcare and Veteran-focused communications work.

Interested in this position?

Apply directly on the company website

Apply Now

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