RemoteLeads Logo
Sign Up Sign In

Senior Media Buyer & Planner

3 months ago
United States
Contract
Lead
Paid Media Specialist
Marketing and Growth
Apply Now
Greenberg Larraby

Greenberg Larraby

Greenberg Larraby specializes in providing government contracting solutions, including technology and management consulting services, while also facilitating executive and permanent searches to meet the diverse needs of clients in the healthcare and fi...

Professional Services
Founded 1984
View All Jobs 2

Description

  • Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
  • Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
  • Develop audience segmentation and targeting strategies using demographic, behavioral, geographic, and market data.
  • Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
  • Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall effectiveness.
  • Prepare executive-level reports and presentations for federal stakeholders.
  • Collaborate with communications, creative, analytics, and program management teams to support campaign delivery.

Requirements

  • Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
  • Minimum 8 years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.
  • Demonstrated experience managing multi-channel paid media campaigns.
  • Strong analytical, reporting, budgeting, and campaign optimization skills.
  • Experience with audience targeting, geo-targeting, media analytics, and performance measurement.
  • Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives (highly desired).
  • Experience managing large-scale federal communications campaigns and media buys exceeding $1 million (highly desired).
  • Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls (highly desired).
  • Experience developing campaigns targeting Veteran and active-duty military populations (highly desired).
  • Remote (U.S.) availability and consultant/subcontractor employment status.

Benefits

  • Health care plan covering medical, dental, and vision.
  • Retirement plan options including 401(k) and IRA.
  • Remote work within the U.S.
  • Opportunity to support meaningful federal healthcare and Veteran-focused communications work.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Brafton

Freelance Paid Search Strategist Japanese - English (North America)

Brafton 51-250 Professional Services

Brafton is seeking a remote freelance Japanese Paid Media Specialist to manage and optimize Google Ads campaigns for Japanese audiences within international client programs.

Canada Freelance Junior Paid Media Specialist
Content Marketing Google Ads Keyword Research SEO Social Media Marketing
2 days, 14 hours ago
Terra

Paid Media Manager (UK)

Terra Professional Services

Terra is seeking a strategic, data-driven Paid Media Manager to lead end-to-end paid media strategy, execution, optimization, and reporting for a portfolio of B2B clients.

United Kingdom Contract Mid Level Paid Media Specialist
$76k-$114k
Facebook Ads Figma Google Ads LinkedIn Ads
5 days, 15 hours ago
Spreetail

Amazon DSP Associate Advertising Manager

Spreetail 251-1K Internet Software & Services

Spreetail is seeking an Amazon DSP Associate Advertising Manager to develop and manage programmatic advertising strategies that improve client performance and support sustainable ecommerce advertising growth.

Pakistan Philippines Contract Junior Paid Media Specialist
macOS
5 days, 15 hours ago
Brafton

Freelance Japanese - English PPC

Brafton 51-250 Professional Services

Brafton is seeking a remote freelance Japanese-language PPC specialist to manage and optimize Google Ads campaigns for Japanese audiences within global content marketing programs.

Anywhere Freelance Junior Paid Media Specialist
Content Marketing Google Ads Keyword Research SEO
6 days, 14 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers