Senior Media Buyer & Planner

2 months, 1 week ago
Contract
Lead
Marketing and Growth
Greenberg Larraby

Greenberg Larraby

Greenberg Larraby specializes in providing government contracting solutions, including technology and management consulting services, while also facilitating executive and permanent searches to meet the diverse needs of clients in the healthcare and fi...

Professional Services
Founded 1984

Description

  • Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
  • Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
  • Develop audience segmentation and targeting strategies using demographic, behavioral, geographic, and market data.
  • Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
  • Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall effectiveness.
  • Prepare executive-level reports and presentations for federal stakeholders.
  • Collaborate with communications, creative, analytics, and program management teams to support campaign delivery.

Requirements

  • Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
  • Minimum 8 years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.
  • Demonstrated experience managing multi-channel paid media campaigns.
  • Strong analytical, reporting, budgeting, and campaign optimization skills.
  • Experience with audience targeting, geo-targeting, media analytics, and performance measurement.
  • Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives (highly desired).
  • Experience managing large-scale federal communications campaigns and media buys exceeding $1 million (highly desired).
  • Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls (highly desired).
  • Experience developing campaigns targeting Veteran and active-duty military populations (highly desired).
  • Remote (U.S.) availability and consultant/subcontractor employment status.

Benefits

  • Health care plan covering medical, dental, and vision.
  • Retirement plan options including 401(k) and IRA.
  • Remote work within the U.S.
  • Opportunity to support meaningful federal healthcare and Veteran-focused communications work.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Freelance PPC Strategist – EMEA (German-speaking)

Brafton 51-250 Professional Services

Brafton is seeking a freelance PPC Strategist to independently lead paid media strategy and campaign management for a B2B client’s German-speaking EMEA markets while collaborating with its global marketing team.

Google Ads LinkedIn Ads SEO
10 hours, 17 minutes ago

Japanese - English PPC Freelancer (remote freelance)

Brafton 51-250 Professional Services

Brafton is seeking a remote freelance PPC specialist to manage and optimize Japanese-language Google Ads campaigns for international clients, with an emphasis on performance, localization, and reporting.

Google Ads Keyword Research SEO
1 week, 1 day ago

Paid Media Technician (USA Contractor)

Digital Reach Agency is hiring a contract Paid Media Technician to support B2B SaaS and tech client campaigns, with a focus on paid media execution, reporting, and performance tracking.

Asana Facebook Ads Google Ads Google Analytics LinkedIn Ads
1 week, 1 day ago

Contractor, Paid Media

Seer Interactive 51-250 Professional Services

Seer Interactive is hiring a US-based paid media consultant contractor to manage project-based campaigns and deliver data-driven strategy for clients across paid channels.

E-commerce Google Analytics Keyword Research Machine Learning SEO
1 week, 1 day ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers