Digital Experience, Brand & Content Strategist - Fuze Health

1 month ago
Contract
Senior
Design and User Experience
Fuze Health

Fuze Health

Fuze Health is dedicated to transforming patient experiences in healthcare by leveraging technology and specialized talent to facilitate digital connections between patients and care providers, thereby enabling more personalized and effective care.

Health Care Providers & Services

Description

  • Lead the strategy, planning, and cross-functional execution of a major corporate website redesign initiative.
  • Define website goals, audience journeys, information architecture, and content strategy aligned with business and brand objectives.
  • Partner with UX, design, development, SEO, and marketing stakeholders to create an intuitive digital experience.
  • Establish governance models, content standards, and scalable site management processes.
  • Ensure digital experiences are optimized for usability, accessibility, conversion, engagement, and performance.
  • Develop and evolve digital brand storytelling frameworks across web and owned channels.
  • Translate company positioning, product strategy, and campaign messaging into clear digital experiences.
  • Create strategic content plans that support awareness, engagement, demand generation, customer education, and thought leadership.
  • Partner closely with Brand, Product Marketing, Demand Generation, Creative, and Executive Leadership teams.
  • Monitor and analyze website performance, engagement metrics, SEO performance, and conversion trends.
  • Develop reporting frameworks and actionable insights for leadership.

Requirements

  • 6+ years of experience in digital strategy, content strategy, brand strategy, UX content, or digital marketing.
  • Proven experience leading or managing large-scale website redesign projects.
  • Strong understanding of digital user experience principles, information architecture, SEO, and conversion optimization.
  • Experience developing strategic messaging and content frameworks for B2B and/or complex healthcare organizations.
  • Strong collaboration and stakeholder management skills across creative, technical, and executive teams.
  • Exceptional communication, writing, and presentation abilities.
  • Experience working with CMS platforms, analytics tools, and digital marketing technologies.
  • Healthcare, health tech, or B2B SaaS experience preferred.

Benefits

  • Fixed-term 6-month contract.
  • Salary range of €65,680.00 to €82,100.
  • Inclusive and diverse work environment.
  • Equal-opportunity employer commitment.

Interested in this position?

Apply directly on the company website

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