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Product Marketing Manager

5 days, 14 hours ago
Canada
Contract
Mid Level
Product Marketing Manager
Product Management
Content Marketing Email Marketing Social Media Marketing
Apply Now
TrustArc

TrustArc

TrustArc provides a comprehensive SaaS-based Data Privacy Management Platform that integrates technology and consulting services to help organizations manage privacy compliance, assess risks, and navigate global privacy laws effectively.

Professional Services
251-1K
Founded 1997
$107M raised
View All Jobs

Description

  • Act as the internal and external product evangelist for assigned TrustArc products.
  • Develop messaging and positioning that communicates product and feature value.
  • Create content for product launches, sales enablement, demand generation, websites, emails, blogs, and social media.
  • Write, test, and optimize website messaging, content, and calls to action using data-driven methods.
  • Manage the development of product demo videos, including scripting and coordination with internal and external teams.
  • Conduct customer, market, and competitive research to shape campaigns, value propositions, and sales materials.
  • Educate sales and customer-facing teams on product messaging.
  • Plan and lead product marketing activities for launches and customer adoption initiatives.
  • Partner with product marketing, content marketing, privacy experts, and agencies on full-funnel campaigns.
  • Support lead-generation activities such as webinars and tradeshows.

Requirements

  • 3+ years of product marketing experience.
  • 3+ years of experience creating diverse content, including ebooks, blogs, demo videos, emails, and sales materials.
  • Experience testing and optimizing content and calls to action to drive engagement.
  • Proven ability to develop compelling product narratives and strategic product marketing campaigns.
  • Strong project management, written communication, and verbal communication skills.
  • Ability to understand complex technical concepts and translate them into clear content for varied audiences.
  • Proactive, collaborative, and positive approach to teamwork.
  • Experience in SaaS or B2B marketing preferred.
  • Online privacy experience preferred but not required.

Benefits

  • CAD $100,000–$115,000 annual compensation.
  • Health, vision, and dental coverage, including partner eligibility.
  • Unlimited paid time off.
  • 100% work-from-home environment with flexible working hours.
  • Industry-specific learning and professional development opportunities.
  • Wellness activities including mindfulness, exercise, and active-lifestyle programs.
  • $2,500 employee referral program.
  • Opportunities to participate in philanthropic activities and semi-annual recognition awards with paid vacation.

Interested in this position?

Apply directly on the company website

Apply Now

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