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Paid Search Marketing Consultant (Fintech)

3 weeks, 6 days ago
United States
Contract
Senior
Paid Media Specialist
Data Science and Analytics
Google Ads Google Tag Manager Looker Mode SQL Tableau
Apply Now
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016
View All Jobs 26

Description

  • Own day-to-day strategy and execution of non-branded campaigns across Google Ads and Microsoft Advertising.
  • Optimize campaign structure, bidding, targeting, keywords, and account hygiene.
  • Manage mid-six-figure monthly budgets with disciplined pacing and forecasting.
  • Design and run incrementality tests, including geo-based experiments and holdout studies.
  • Partner with data science and analytics teams on measurement beyond standard conversion tracking.
  • Build, test, validate, and scale new channels or campaign types over 6–12 weeks.
  • Translate performance data into actionable recommendations for senior stakeholders.
  • Coordinate strategy and pacing with paid social, programmatic, and lifecycle teams.
  • Navigate compliance and legal review for ad copy and landing pages in regulated categories.

Requirements

  • Senior manager level or above with substantial hands-on paid search experience.
  • Fintech experience required; lending, banking, credit, or insurance experience may be considered in exceptional cases.
  • Experience managing mid-six-figure monthly paid search budgets in mid-market or enterprise environments.
  • Proven ability to take channels from zero to one and establish rigorous testing frameworks.
  • Experience with incrementality studies, geo-experiments, or holdout methodology.
  • Strong analytical skills and the ability to communicate recommendations to senior stakeholders.
  • Experience with high-consideration consumer categories where conversions occur beyond the initial click.
  • Proficiency with Google Ads, Microsoft Advertising, Performance Max, and Shopping where relevant.
  • Experience with platforms such as Skai, Marin, Haus, Measured, GA4, Looker, Tableau, Mode, Google Tag Manager, and SQL.
  • Ability to work independently in a fast-moving organization.

Benefits

  • Flexible freelance contracts typically ranging from 10 to 40 hours per week.
  • Opportunities to work with fintech, financial services, technology, and Fortune 500 clients.
  • Flexible project-based work through Right Side Up’s marketing talent collective.

Interested in this position?

Apply directly on the company website

Apply Now

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