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Lifecycle Marketing Consultant

7 months ago
United States
Freelance
Senior
Email Marketing Manager
Marketing and Growth
Amplitude CRM Email Marketing HubSpot Mixpanel Segment SendGrid SQL
Apply Now
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016
View All Jobs 21

Description

  • Develop and execute lifecycle marketing strategies across acquisition, onboarding, engagement, retention, and reactivation.
  • Build and optimize email, SMS, and in-app messaging programs.
  • Design automated customer journeys, triggers, and segmentation strategies.
  • Collaborate with product, growth, and data teams on lifecycle initiatives.
  • Analyze campaign performance and optimize programs using engagement and revenue metrics.
  • Create and manage campaign calendars and testing roadmaps.
  • Maintain data integrity and tracking across lifecycle channels.
  • Translate performance insights into recommendations that improve customer lifetime value.

Requirements

  • Experience in lifecycle marketing, CRM, or retention marketing in B2C, B2B, or D2C environments.
  • Experience building and scaling multi-channel lifecycle programs.
  • Familiarity with marketing automation and email platforms such as Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, or SendGrid.
  • Knowledge of segmentation, personalization, and marketing automation best practices.
  • Ability to analyze performance data and turn insights into action.
  • Strong collaboration and communication skills.
  • Comfort working across varied industries, products, and customer journeys.
  • Experience with SMS or push notification channels (preferred).
  • Familiarity with SQL, Segment, Amplitude, or Mixpanel (preferred).
  • Experience in high-growth startups and in both strategic planning and hands-on execution (preferred).

Benefits

  • Freelance contract engagements typically ranging from 10–40 hours per week.
  • Opportunities to support a range of clients across industries through Right Side Up’s talent collective.

Interested in this position?

Apply directly on the company website

Apply Now

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