Demand Generation Consultant

6 months, 3 weeks ago
Freelance
Mid Level
Marketing and Growth
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016

Description

  • Develop and execute B2B demand generation strategies to drive qualified pipeline.
  • Plan, launch, and optimize campaigns across paid, email, content, and events.
  • Partner with sales and marketing teams to align pipeline goals and lead-quality standards.
  • Build and manage lead-generation funnels, including landing pages, forms, and nurture flows.
  • Analyze campaign performance and optimize conversion rates and ROI.
  • Collaborate on demand-generation content, including whitepapers, webinars, and case studies.
  • Support account-based marketing initiatives when relevant.
  • Identify opportunities to improve acquisition, engagement, and pipeline velocity.

Requirements

  • Strong foundation in B2B demand generation and pipeline marketing.
  • Experience building and optimizing multi-channel campaigns.
  • Familiarity with marketing automation and CRM platforms, such as HubSpot, Marketo, and Salesforce.
  • Ability to analyze performance data and translate insights into actions.
  • Experience partnering with sales teams to drive revenue outcomes.
  • Comfort working across industries, audiences, and go-to-market motions.
  • Strong project management and communication skills.
  • Experience in high-growth startup environments (preferred).
  • Familiarity with inbound and outbound demand-generation strategies (preferred).
  • Experience with both strategic planning and hands-on execution (preferred).

Benefits

  • Freelance contract engagements typically ranging from 10–40 hours per week.
  • Opportunities to support a range of B2B clients through Right Side Up’s talent collective.

Interested in this position?

Apply directly on the company website

Apply Now

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