Demand Generation Consultant

3 months, 1 week ago
Freelance
Junior
Sales and Business Development
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016

Description

  • Develop and execute B2B demand generation strategies to drive qualified pipeline.
  • Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events.
  • Partner with sales and marketing teams to align on pipeline goals and lead quality.
  • Build and manage lead generation funnels, including landing pages, forms, and nurture flows.
  • Analyze campaign performance and continuously optimize for conversion and ROI.
  • Collaborate on content strategy to support demand generation efforts such as whitepapers, webinars, and case studies.
  • Support account-based marketing (ABM) initiatives where relevant.
  • Identify opportunities to improve acquisition, engagement, and pipeline velocity.

Requirements

  • Strong foundation in B2B demand generation and pipeline marketing.
  • Experience building and optimizing multi-channel campaigns.
  • Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, and Salesforce.
  • Ability to analyze performance data and translate insights into action.
  • Experience partnering closely with sales teams to drive revenue outcomes.
  • Comfort working across different industries, audiences, and go-to-market motions.
  • Strong project management and communication skills.
  • Experience in high-growth startup environments is preferred.
  • Familiarity with both inbound and outbound demand generation strategies is preferred.
  • Experience supporting both strategic planning and hands-on execution is preferred.

Interested in this position?

Apply directly on the company website

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