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ASO Marketing Consultant

4 months, 2 weeks ago
United States
Contract
Mid Level
SEO Specialist
Mobile Development
Keyword Research SEO
Apply Now
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016
View All Jobs 23

Description

  • Conduct keyword research and competitor analysis for app store optimization.
  • Optimize app metadata, including titles, subtitles, descriptions, keywords, and tags.
  • Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
  • Ensure app store compliance with Apple and Google guidelines.
  • Develop and implement organic growth strategies to improve rankings and downloads.
  • Collaborate with product, design, and marketing teams to align ASO with brand and user acquisition goals.
  • Analyze user acquisition funnels and recommend improvements.
  • Monitor app store analytics, KPIs, and conversion metrics.
  • Prepare regular reports on trends, insights, and ROI.
  • Refine ASO strategies based on data-driven insights and market trends.

Requirements

  • 3+ years of proven App Store Optimization (ASO) experience with measurable results.
  • Deep understanding of app store algorithms, ranking factors, and best practices.
  • Experience using ASO tools such as App Annie, Sensor Tower, AppTweak, or Mobile Action.
  • Strong analytical skills with experience in A/B testing, keyword optimization, and conversion rate optimization.
  • Excellent communication skills and ability to present insights clearly to stakeholders.
  • Familiarity with mobile app marketing, user acquisition campaigns, and SEO principles is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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