ASO Marketing Consultant

7 months ago
Contract
Mid Level
Mobile Development
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016

Description

  • Conduct keyword research and competitor analysis.
  • Optimize app metadata, including titles, subtitles, descriptions, keywords, and tags.
  • Advise on A/B testing for app icons, screenshots, and videos to improve conversion rates.
  • Ensure compliance with Apple App Store and Google Play guidelines.
  • Develop and implement organic ASO strategies to improve app rankings and downloads.
  • Collaborate with product, design, and marketing teams to align ASO with brand and user acquisition goals.
  • Analyze user acquisition funnels and provide actionable recommendations.
  • Monitor app store analytics, KPIs, and conversion metrics.
  • Prepare reports on trends, insights, and ROI.
  • Refine ASO strategies using data and market trends.

Requirements

  • 3+ years of App Store Optimization experience with measurable results.
  • Deep understanding of app store algorithms, ranking factors, and ASO best practices.
  • Experience with ASO tools such as App Annie, Sensor Tower, AppTweak, or Mobile Action.
  • Strong analytical skills in A/B testing, keyword optimization, and conversion rate optimization.
  • Excellent communication skills and ability to clearly present insights to stakeholders.
  • Familiarity with mobile app marketing, user acquisition campaigns, and SEO principles (preferred).

Benefits

  • Contract consulting opportunities with Right Side Up clients.
  • Client openings ranging from 15 to 40 hours per week.
  • Opportunity to support early-stage ventures, growing technology companies, and Fortune 500 teams.

Interested in this position?

Apply directly on the company website

Apply Now

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