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Subscription Engagement Lifecycle Marketing Manager

2 months ago
United States
Contract
Mid Level
Email Marketing Manager
Project and Program Management
CSS Email Marketing HTML
Apply Now
Owlet

Owlet

Owlet provides award-winning baby monitoring technology that tracks your baby's heart rate and oxygen levels, offering notifications for peace of mind in parenting.

Health Care Providers & Services
251-1K
Founded 2013
$208M raised
View All Jobs 2

Description

  • Own and optimize the subscriber lifecycle marketing calendar across onboarding, engagement, retention, win-back, and renewal touchpoints.
  • Build and manage multi-channel automated subscriber flows across email, SMS, push, and in-app messaging using platforms such as Klaviyo or Braze.
  • Design and execute onboarding programs that drive early product adoption and help new subscribers realize value quickly.
  • Develop and scale save, win-back, and loyalty programs that reduce churn and re-engage lapsed subscribers.
  • Partner with Product to position subscription features, new tiers, and value-add content to the right audience segments.
  • Design and run A/B tests across messaging, segmentation, timing, offers, and creative to improve engagement and retention.
  • Analyze campaign performance, identify trends, and translate subscriber data into strategic recommendations.
  • Collaborate cross-functionally with lifecycle, analytics, product, and brand teams to keep campaigns coordinated and on-brand.
  • Manage campaign deliverables and assets to keep programs on track, on time, and aligned with Owlet’s standards.

Requirements

  • 3+ years of experience in consumer or B2C marketing, ideally with direct exposure to subscription, membership, or recurring revenue models.
  • 3+ years of hands-on experience executing cross-channel lifecycle campaigns including email, SMS, push, and in-app messaging.
  • 3+ years of experience with audience segmentation, customer journey mapping, and workflow automation in marketing platforms.
  • Strong campaign planning and project management skills, with the ability to own a program from brief to deployment.
  • Excellent cross-functional collaboration skills and comfort working across product, brand, analytics, and growth teams.
  • Strong writing and creative instincts with the ability to improve subscriber experiences through fresh thinking.
  • Customer obsession and a subscriber-first mindset.
  • An analytical mindset with comfort pulling reports, identifying trends, and using data to improve performance.
  • Strong attention to detail and a high quality bar throughout the campaign lifecycle.
  • Hands-on experience with ESPs like Klaviyo, Braze, or similar platforms is a plus; familiarity with HTML and CSS for email production is a plus.
  • Experience working in a direct-to-consumer brand with a subscription or connected device product is preferred.
  • Prior involvement in building or scaling win-back, referral, or loyalty programs is preferred.
  • Familiarity with personalization strategies and behavioral segmentation is preferred.
  • A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works is preferred.

Benefits

  • Compensation of $6,000-$8,000 per month.
  • Fully remote opportunity.
  • Flex time scheduling.
  • Equal opportunity employer consideration for all qualified applicants for this contract opportunity.

Interested in this position?

Apply directly on the company website

Apply Now

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