Owlet

Owlet provides award-winning baby monitoring technology that tracks your baby's heart rate and oxygen levels, offering notifications for peace of mind in parenting.

Health Care Providers & Services

Health Care

251-1K (270)

Founded 2013

$208M raised

2 open positions

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Subscription Engagement Lifecycle Marketing Manager

2 months, 2 weeks ago

United States

Contract

Mid Level

Email Marketing Manager

Project and Program Management

CSS Email Marketing HTML

Apply Now

Owlet

Owlet provides award-winning baby monitoring technology that tracks your baby's heart rate and oxygen levels, offering notifications for peace of mind in parenting.

Health Care Providers & Services

251-1K

Founded 2013

$208M raised

View All Jobs 2

Description

Own and optimize the subscriber lifecycle marketing calendar across onboarding, engagement, retention, win-back, and renewal touchpoints.
Build and manage multi-channel automated subscriber flows across email, SMS, push, and in-app messaging using platforms such as Klaviyo or Braze.
Design and execute onboarding programs that drive early product adoption and help new subscribers realize value quickly.
Develop and scale save, win-back, and loyalty programs that reduce churn and re-engage lapsed subscribers.
Partner with Product to position subscription features, new tiers, and value-add content to the right audience segments.
Design and run A/B tests across messaging, segmentation, timing, offers, and creative to improve engagement and retention.
Analyze campaign performance, identify trends, and translate subscriber data into strategic recommendations.
Collaborate cross-functionally with lifecycle, analytics, product, and brand teams to keep campaigns coordinated and on-brand.
Manage campaign deliverables and assets to keep programs on track, on time, and aligned with Owlet’s standards.

Requirements

3+ years of experience in consumer or B2C marketing, ideally with direct exposure to subscription, membership, or recurring revenue models.
3+ years of hands-on experience executing cross-channel lifecycle campaigns including email, SMS, push, and in-app messaging.
3+ years of experience with audience segmentation, customer journey mapping, and workflow automation in marketing platforms.
Strong campaign planning and project management skills, with the ability to own a program from brief to deployment.
Excellent cross-functional collaboration skills and comfort working across product, brand, analytics, and growth teams.
Strong writing and creative instincts with the ability to improve subscriber experiences through fresh thinking.
Customer obsession and a subscriber-first mindset.
An analytical mindset with comfort pulling reports, identifying trends, and using data to improve performance.
Strong attention to detail and a high quality bar throughout the campaign lifecycle.
Hands-on experience with ESPs like Klaviyo, Braze, or similar platforms is a plus; familiarity with HTML and CSS for email production is a plus.
Experience working in a direct-to-consumer brand with a subscription or connected device product is preferred.
Prior involvement in building or scaling win-back, referral, or loyalty programs is preferred.
Familiarity with personalization strategies and behavioral segmentation is preferred.
A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works is preferred.

Benefits

Compensation of $6,000-$8,000 per month.
Fully remote opportunity.
Flex time scheduling.
Equal opportunity employer consideration for all qualified applicants for this contract opportunity.

Interested in this position?

Apply directly on the company website

Apply Now

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