Brand Reputation & Social Media Manager

4 days, 4 hours ago
Freelance
Lead
Marketing and Growth
Mactores

Mactores

Mactores provides data analytics solutions and services that empower businesses to enhance their operational efficiency and value through automation and advanced technologies such as AI, Big Data, and cloud computing.

IT Services
51-250
Founded 2003

Description

  • Own social media strategy, editorial calendars, copywriting, publishing, and channel growth across LinkedIn, X, YouTube, and selected new channels.
  • Develop executive and employee advocacy programs, including ghostwriting and enabling delivery experts to publish.
  • Identify, negotiate, manage, and measure influencer and creator partnerships.
  • Build media relationships and secure coverage, interviews, podcast appearances, bylines, and launch announcements.
  • Manage community engagement, social listening, brand sentiment, and public responses.
  • Run client review programs across Google, Clutch, and G2, including reputation management and complaint handling.
  • Identify and submit award entries and manage partner co-marketing with AWS and Anthropic.
  • Cover conferences, webinars, and company events live while converting them into content and media opportunities.
  • Manage the annual budget across creators, sponsorships, boosted posts, and awards.
  • Maintain program trackers and Jira, coordinate cross-functional contributors, and escalate blockers and missed deadlines early.

Requirements

  • Experience operating B2B review programs and understanding Google, Clutch, and G2 policies, ranking factors, and review processes.
  • Ability to manage multiple third-party directories and maintain consistent company profiles at scale.
  • Strong award, analyst submission, media pitch, and enterprise technology writing skills using evidence and measurable outcomes.
  • Knowledge of paid versus earned media, FTC native-advertising requirements, and credential quality.
  • Experience with local SEO, Google Business Profile verification and suspension recovery, and multi-location rules.
  • Understanding of Wikidata, Wikipedia notability, knowledge graphs, structured entity data, and AI answer engines.
  • Working knowledge of SEO fundamentals, including domain authority, referring domains, link attributes, and anchor text.
  • Ability to maintain consistent messaging across approximately 30 profiles using a defined positioning source of truth.
  • Experience managing multi-workstream programs, fixed deadlines, budgets, and cross-functional stakeholders.
  • Credible understanding of cloud, data, and AI; strong self-direction in unsupervised work.
  • Experience marketing an AWS, Azure, or GCP partner or B2B services firm selling to US enterprises (preferred).
  • Existing relationships with enterprise technology journalists, podcast hosts, or B2B creators; executive-brand building experience; basic design/video skills; and familiarity with relevant marketing and project-management tools (preferred).

Benefits

  • Culture guided by 10 leadership principles emphasizing ownership, collaboration, curiosity, decision-making, and delivering value.
  • Equal-opportunity employment practices with protections across legally protected categories.
  • Structured recruitment process including assessment, managerial interviews, and an HR discussion.

Interested in this position?

Apply directly on the company website

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