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Paid Media Strategist

2 days, 8 hours ago
Canada
Contract
Senior
Paid Media Specialist
Marketing and Growth
Asana Facebook Ads Google Ads Google Tag Manager SEO Shopify TikTok
Apply Now
Lever

Lever

Lever is a leading Talent Acquisition Suite that provides modern hiring and talent management solutions. Their applicant tracking system (ATS) with candidate relationship management capabilities empowers hiring teams to streamline recruiting efforts an...

Professional Services
201-500
Founded 2012
$123M raised
View All Jobs 2

Description

  • Develop, manage, and scale campaigns across Google Ads, Meta Ads, and TikTok Ads.
  • Manage Google Search, Shopping, Performance Max, Meta dynamic product ads, and Advantage+ Shopping campaigns.
  • Develop TikTok advertising strategies covering targeting, creative testing, and optimization.
  • Build paid media roadmaps aligned with client business goals.
  • Audit and structure advertising accounts to improve ROAS, acquisition efficiency, and profitability.
  • Write and test ad copy, hooks, headlines, and creative concepts.
  • Present campaign performance, insights, and strategic recommendations to clients.
  • Collaborate with SEO, design, CRO, and email teams on cross-channel strategies.
  • Manage monthly advertising budgets ranging from CAD-equivalent $10K to $500K+.
  • Identify growth opportunities and stay current on paid media platform features and best practices.

Requirements

  • 5+ years of hands-on paid media experience across Google Ads, Meta Ads, and TikTok Ads.
  • Proven ability to independently manage campaign strategy, execution, optimization, and account scaling across all three platforms.
  • Strong knowledge of Google Search, Shopping, and Performance Max campaigns.
  • Experience with Meta campaign structures, dynamic product ads, and Advantage+ campaign types.
  • Experience launching and optimizing TikTok Ads, including creative testing and performance analysis.
  • Experience managing paid media for eCommerce brands and/or B2B businesses.
  • Familiarity with shopping feeds and product catalog advertising across Google and Meta.
  • Understanding of landing-page CRO best practices and collaboration with development and design teams.
  • Strong client-facing communication skills and ability to clearly explain performance data and recommendations.
  • Experience with GA4, Triple Whale, Looker Studio, Shopify, Asana, Slack, and Google Workspace.
  • Experience with CTV, retail media, Microsoft Ads, Pinterest Ads, tracking, GTM, CAPI, or Looker Studio dashboard design is preferred.

Benefits

  • Part-time remote independent contractor engagement based in Canada.
  • Up to 20 hours per week, based on client needs and agreed scope.
  • CAD $25–$45 per hour, depending on experience and expertise.
  • Collaborative remote culture with continued learning opportunities.
  • Quarterly trivia competitions and client-provided prizes.

Interested in this position?

Apply directly on the company website

Apply Now

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