Later

Later is a top social media management and influencer platform that simplifies visual content marketing for Instagram, Facebook, Twitter, and Pinterest. With over 2 million users globally, including renowned brands like Yelp and The Huffington Post, La...

Media

Consumer Discretionary

51-250 (150)

Founded 2014

2 open positions

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Retail Media Strategist (Walmart Connect) - Freelance Contractor

2 months, 3 weeks ago

Anywhere

Contract

Mid Level

Paid Media Specialist

Sales and Business Development

Apply Now

Later

Media

51-250

Founded 2014

View All Jobs 2

Description

Define and execute the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap.
Own hands-on campaign execution across Walmart Connect, including setup, trafficking, optimization, and pacing.
Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP as applicable.
Monitor daily performance and optimize campaigns against ROAS, CPA, CTR, and conversion rate.
Troubleshoot performance issues and identify root causes using data.
Develop channel-specific playbooks for campaign setup, optimization, and reporting.
Establish reporting frameworks and dashboards to track performance and surface insights.
Partner with the Head of Paid Media and cross-functional teams to support integrated campaign execution.
Translate campaign insights into actionable recommendations for internal stakeholders and clients as needed.
Lead training materials and enablement sessions to upskill internal media buyers.

Requirements

3+ years of experience in paid media.
Direct hands-on experience in retail media networks, with Walmart Connect strongly preferred.
Proven experience owning and optimizing campaigns directly in-platform.
Strong understanding of retail media KPIs, attribution models, and optimization levers.
Ability to translate data into actionable insights and strategy.
Experience creating playbooks, training materials, or upskilling internal teams.
Strong communication skills with the ability to simplify complex concepts for different audiences.
Comfort operating in a fast-paced, ambiguous environment with high ownership and accountability.
Experience with other retail media networks such as Amazon Ads or Target Roundel is a plus.
Agency experience managing multiple campaigns or clients is a plus.
Experience working in client-facing environments is a plus.

Benefits

Remote work arrangement.
Contract, ongoing engagement.
Approximate workload of 8-10 hours per week.
Competitive hourly rate of $75-$100 per hour.
Exposure to a market-based, data-driven compensation approach.
Opportunity to work with a company that supports flexible remote hiring for select roles.

Interested in this position?

Apply directly on the company website

Apply Now

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