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Senior SEO & GEO Strategist (Ecommerce)

5 days, 3 hours ago
Europe, Bulgaria
Contract
Senior
SEO Specialist
Marketing and Growth
BigCommerce E-commerce JavaScript Keyword Research Magento Python SEMrush SEO Shopify SQL WooCommerce
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Hustler Marketing

Hustler Marketing

Hustler Marketing is a full-service email marketing agency that specializes in creating and managing campaigns, automations, and template designs to enhance customer engagement and increase sales for e-commerce businesses.

Professional Services
51-250
Founded 2018
View All Jobs 2

Description

  • Develop and own SEO strategy across an assigned portfolio of ecommerce clients.
  • Build prioritized SEO roadmaps that align technical SEO, content, authority building, UX, and conversion optimization with business objectives.
  • Identify high-value opportunities across product pages, category pages, collection pages, editorial content, buying guides, and comparison content.
  • Conduct in-depth SEO audits covering technical SEO, site architecture, internal linking, crawlability, indexation, structured data, Core Web Vitals, rendering, duplicate content, canonicalization, pagination, faceted navigation, redirects, and migrations.
  • Analyze performance using GA4, Google Search Console, ecommerce platform data, crawling tools, rank tracking software, and other SEO platforms.
  • Investigate changes in rankings, traffic, conversions, revenue, and visibility to identify root causes and separate SEO impact from other business factors.
  • Collaborate with Developers, Content Writers, Designers, Outreach Specialists, and Account Managers to implement recommendations effectively.
  • Translate technical SEO findings into clear development tickets with priorities, requirements, and expected business impact.
  • Monitor implementation quality and validate completed SEO recommendations.
  • Lead client strategy meetings, performance reviews, and quarterly business reviews.
  • Help develop and improve Hustler Marketing’s GEO and AEO methodologies, frameworks, reporting, and measurement systems.
  • Research emerging AI search platforms and perform prompt research to understand AI-driven product discovery.
  • Evaluate client visibility across AI search platforms and identify opportunities to improve citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability.
  • Contribute strategic analysis and recommendations to Hustler Marketing’s own SEO initiatives and support other internal departments when needed.

Requirements

  • Significant hands-on experience leading SEO strategy for ecommerce websites.
  • Strong experience with Shopify or Shopify Plus and BigCommerce; experience with Magento, Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, or headless commerce platforms is an advantage.
  • Advanced knowledge of technical SEO for large ecommerce websites and product catalogs.
  • Strong experience using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools.
  • Excellent understanding of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy.
  • Proven ability to connect SEO performance with business metrics including conversions, transactions, average order value, and revenue.
  • Experience diagnosing SEO performance changes while accounting for paid campaigns, promotions, merchandising, seasonality, and tracking issues.
  • Strong experience translating SEO audits into prioritized implementation roadmaps and actionable development requirements.
  • Excellent analytical, critical thinking, and problem-solving skills.
  • Excellent written and verbal English communication skills with confidence presenting strategy and performance to clients and senior stakeholders.
  • Strong organizational skills, accountability, responsiveness, and ability to consistently meet deadlines.
  • Experience working remotely and collaborating across cross-functional teams is a major advantage.
  • Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable.
  • Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is a strong advantage.
  • Experience with SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is a plus.
  • Must be available during office hours Mondays to Fridays between 3–6 PM BCN time.
  • Must consistently work 30–35 hours per week, approximately 140 hours per month.
  • Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings.
  • Must be open to receiving constructive feedback and providing thoughtful feedback to colleagues.

Benefits

  • Fixed-rate monthly salary paid in USD.
  • Contractor status after signing the NDA.
  • Full-time commitment with general availability for office hours.
  • Trial-and-adaptation period of the first two months paid at full rate.
  • Regular performance reviews every 9–12 months, with the first after 3–6 months.
  • Role and workload re-evaluated after 6–12 months.

Interested in this position?

Apply directly on the company website

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