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Social Media Manager (Insurance)

3 weeks, 6 days ago
Canada
Freelance
Senior
Social Media Manager
Marketing and Growth
Copywriting Instagram API TikTok
Apply Now
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015
View All Jobs 11

Description

  • Develop and lead an end-to-end social media strategy for TikTok and Instagram from the ground up.
  • Define content pillars, brand positioning, and a consistent posting cadence.
  • Transform the client’s ideas into polished short-form content.
  • Produce and edit Reels, TikToks, Shorts, graphics, captions, and copy end to end.
  • Lead the personal rebrand and create a cohesive, premium, education-first identity.
  • Create accessible, non-salesy content about life insurance, family protection, and generational wealth.
  • Grow the accounts organically to generate inbound interest, community, and referrals.
  • Track engagement, report on performance, and refine the strategy over time.

Requirements

  • Proven experience building and growing TikTok and Instagram accounts, supported by a portfolio and measurable results.
  • Strong short-form video skills, including ideation, filming direction, and editing.
  • Solid graphic design, caption writing, and copywriting ability.
  • Experience building personal brands or founder-led brands, including rebrands.
  • A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
  • Ability to simplify educational or complex topics into engaging content; finance or insurance familiarity is a plus.
  • Focus on organic, community-led, and referral-led growth rather than paid advertising tactics.
  • Flexible, proactive, and collaborative, with the ability to take direction and execute independently.
  • Availability to work EST hours.

Interested in this position?

Apply directly on the company website

Apply Now

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