Freelance Social Media Specialist (China Market)

2 weeks, 6 days ago
Freelance
Junior
Design and User Experience
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015

Description

  • Create engaging social media content for Chinese platforms, especially Xiaohongshu (RED) and WeChat.
  • Develop content ideas based on Chinese social media trends, cultural moments, and audience preferences.
  • Adapt global campaigns into locally relevant content for Chinese audiences.
  • Create simple visual assets using AI-powered tools and lightweight design platforms.
  • Support content planning, campaign execution, and social media calendars.
  • Ensure content aligns with the brand voice while staying authentic for Chinese audiences.
  • Use AI tools for content ideation, copy generation, creative concepts, and visual content creation.
  • Collaborate with regional marketing teams and share insights on Chinese market trends.

Requirements

  • Native-level Mandarin Chinese with strong English communication skills.
  • Strong understanding of Chinese social media platforms, especially Xiaohongshu (RED) and WeChat.
  • Proven experience creating content for Chinese audiences.
  • Strong understanding of Chinese internet culture, trends, and audience behaviour.
  • Experience localising global campaigns for the China market.
  • Comfortable using AI-powered tools such as ChatGPT, Canva AI, Adobe Firefly, Adobe Express, Midjourney, and DALL·E.
  • Comfortable creating simple social media visuals using Canva, Figma, Photoshop, or similar tools.
  • Able to work independently in a remote, fast-paced environment.
  • Availability for 60 hours per month.

Interested in this position?

Apply directly on the company website

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