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Marketing Automation Manager

1 week, 4 days ago
Canada
Contract
Senior
Email Marketing Manager
Data Science and Analytics
CRM Email Marketing HubSpot
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Fullscript

Fullscript

Fullscript provides a platform that enables healthcare practitioners to create personalized supplement plans and recommend professional-grade supplements to their patients, enhancing patient care and treatment adherence through convenient ordering and ...

Health Care Providers & Services
251-1K
Founded 2011
$267M raised
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Description

  • Own end-to-end lifecycle marketing execution for the Labs business, including nurture journeys, drip campaigns, webinar campaigns, lifecycle product updates, and multi-channel engagement programs.
  • Build, deploy, QA, and optimize omni-channel journeys in Iterable across email, SMS, push notifications, and in-app messaging.
  • Use segmentation, personalization, dynamic content, and handlebar logic to deliver timely, relevant, and accurate communications.
  • Own and evolve A/B testing, personalization, and optimization roadmaps to improve engagement, conversion rates, and customer lifecycle outcomes.
  • Analyze campaign performance, interpret results, and translate insights into actionable recommendations.
  • Scope data events, fields, and campaign requirements in Iterable in partnership with Data Engineering and other stakeholders.
  • Partner with Labs and Marketing stakeholders to map campaign cadences, identify gaps, challenge assumptions, and recommend improvements to channel mix, timing, and customer experience.

Requirements

  • 5+ years of hands-on experience in marketing automation, lifecycle marketing, CRM, or marketing operations.
  • Strong hands-on experience with Iterable or a closely related marketing automation platform such as Klaviyo, Marketo, or HubSpot.
  • Proven experience building and optimizing lifecycle journeys, nurture campaigns, drip campaigns, webinar campaigns, and multi-channel communications.
  • Experience owning A/B testing roadmaps, personalization strategies, segmentation, and data-based optimization to improve conversion rates and engagement.
  • Strong analytical and quantitative skills with the ability to interpret campaign performance and turn findings into practical next steps.
  • Strong logic and problem-solving skills in campaign architecture, audience targeting, personalization, QA, and troubleshooting.
  • Confidence operating as a senior individual contributor in a fast-moving environment, with the ability to own work, communicate tradeoffs, and stand behind well-reasoned recommendations.
  • Experience partnering with Data Engineering, Product, Marketing, or other cross-functional teams to define campaign data needs, eventing requirements, or customer journey logic, preferred.
  • Experience working in healthcare, labs, practitioner, patient, or regulated customer journeys, preferred.
  • Previous people leadership experience with a preference to return to a hands-on senior IC role, preferred.
  • Familiarity with AI or automation tooling such as n8n, Claude, ChatGPT, or similar tools, preferred.

Benefits

  • Salary range provided in CAD, with final compensation depending on experience, skills, and location.
  • Remote-first flexibility, with Ottawa, Toronto, or Calgary preferred for this role.
  • Flexible PTO and competitive pay.
  • RRSP/401k match and stock options.
  • Premium benefits package with customizable coverage, paramedical services, and an HSA.
  • Fullscript discounts on wellness products.
  • Continuous learning opportunities to support professional growth.

Interested in this position?

Apply directly on the company website

Apply Now

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