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Head of Performance Marketing

14 hours, 12 minutes ago
Philippines, South Africa
Contract
Executive
Digital Marketing Manager
Marketing and Growth
CRM E-commerce Facebook Ads Google Ads
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D2B

D2B

D2B specializes in connecting Australian businesses with top offshore talent, facilitating the hiring process to help companies scale efficiently and effectively.

Professional Services
View All Jobs 12

Description

  • Develop and execute global paid acquisition strategies across Google Ads and Meta Ads for UK, European, and US DTC storefronts.
  • Manage and optimize monthly media budgets exceeding £2.8M to drive profitable customer acquisition.
  • Create localized, data-led growth plans for 12+ markets focused on customer acquisition, LTV, MER, and contribution margins.
  • Lead the transition of agency-managed Google and Meta accounts to in-house teams, establishing operating models, testing cadences, and knowledge transfer.
  • Lead, mentor, and develop Google and Meta Ads teams in Hyderabad, India, including technical audits, skill-gap assessments, and KPI frameworks.
  • Oversee account structures, bidding strategies, feed optimization, tracking architecture, and attribution models to resolve performance issues.
  • Partner with Creative, CRM, CRO, and Web Development teams on creative, landing-page, and full-funnel experimentation.
  • Own performance marketing P&Ls, reallocate investment toward high-yield opportunities, and provide commercial forecasts to executive leadership.

Requirements

  • 8+ years of progressive performance marketing experience in high-volume, fast-scaling DTC e-commerce environments.
  • Senior leadership experience managing £1M+ to £3M+ monthly paid acquisition budgets.
  • Proven experience marketing to UK and European consumer markets, including localized consumer behavior and regulatory considerations.
  • Advanced expertise in Google Ads, including Search, Performance Max, Shopping, and YouTube, and Meta Ads.
  • Experience with audience segmentation, signal optimization, conversion APIs, tracking frameworks, attribution, and feed optimization.
  • Demonstrated success scaling profitable e-commerce revenue while improving CAC, ROAS, MER, LTV, and contribution profit margins.
  • Experience leading distributed or offshore technical execution teams and willingness to travel frequently to Hyderabad, India.
  • Experience insourcing multi-brand, multi-region paid media operations from agencies is preferred.
  • Leadership experience in health, wellness, supplements, beauty, skincare, or pet wellness brands is preferred.
  • Experience collaborating with Amazon marketplace, CRM/retention, and data engineering teams is preferred.

Benefits

  • Monthly compensation of 25,000–35,000 ZAR or PHP 100,000–150,000.
  • Independent contractor work arrangement.
  • Working hours aligned with UK business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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