Freelance PPC Strategist – EMEA (German-speaking)

8 hours, 32 minutes ago
Freelance
Mid Level
Marketing and Growth
Brafton

Brafton

Brafton: Leading content marketing agency fueling success with custom strategies & quality content.

Professional Services
51-250
Founded 2008

Description

  • Own end-to-end Google Ads strategy, campaign builds, and optimization across EMEA, including Search, Performance Max, and Display.
  • Act as the client’s primary day-to-day contact, leading calls, reporting sessions, and written updates in German.
  • Write, adapt, and test native-sounding German ad copy aligned with the client’s brand.
  • Build campaign structures across multiple markets, languages, currencies, and time zones while managing budget pacing.
  • Coordinate French and Italian localization support.
  • Collaborate with SEO teams on landing page, messaging, localization, and hreflang considerations.
  • Produce regional reporting that integrates with Brafton’s global PPC reporting framework.
  • Share insights with US and APAC strategists while adapting global tactics to local market conditions.

Requirements

  • Native or near-native German proficiency (C2) and fluent professional English.
  • 4–5 years of paid media experience, preferably agency-side, including international or multi-market campaigns.
  • Hands-on Google Ads experience across Search, Performance Max, and Display for B2B lead generation.
  • Experience conducting local keyword research and analyzing German-language search term and keyword data.
  • Knowledge of conversion tracking, GA4, EU consent requirements, and GDPR-compliant measurement.
  • Proficiency with Google Ads Editor, GA4, and Looker Studio or equivalent reporting tools.
  • Experience building paid media strategies from first principles and presenting strategic recommendations to clients.
  • Client-facing experience with multinational, B2B, German-speaking, or wider EMEA accounts.
  • Availability for reliable UK-hours overlap and some US Eastern time overlap.
  • Experience in B2B manufacturing, SEO collaboration, or additional EMEA channels such as LinkedIn, Bing, or local platforms is preferred.

Interested in this position?

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