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Freelance PPC Strategist – EMEA (German-speaking)

2 weeks, 1 day ago
Germany
Freelance
Mid Level
Paid Media Specialist
Marketing and Growth
Google Ads LinkedIn Ads SEO
Apply Now
Brafton

Brafton

Brafton: Leading content marketing agency fueling success with custom strategies & quality content.

Professional Services
51-250
Founded 2008
View All Jobs 10

Description

  • Own end-to-end Google Ads strategy, campaign builds, and optimization across EMEA, including Search, Performance Max, and Display.
  • Act as the client’s primary day-to-day contact, leading calls, reporting sessions, and written updates in German.
  • Write, adapt, and test native-sounding German ad copy aligned with the client’s brand.
  • Build campaign structures across multiple markets, languages, currencies, and time zones while managing budget pacing.
  • Coordinate French and Italian localization support.
  • Collaborate with SEO teams on landing page, messaging, localization, and hreflang considerations.
  • Produce regional reporting that integrates with Brafton’s global PPC reporting framework.
  • Share insights with US and APAC strategists while adapting global tactics to local market conditions.

Requirements

  • Native or near-native German proficiency (C2) and fluent professional English.
  • 4–5 years of paid media experience, preferably agency-side, including international or multi-market campaigns.
  • Hands-on Google Ads experience across Search, Performance Max, and Display for B2B lead generation.
  • Experience conducting local keyword research and analyzing German-language search term and keyword data.
  • Knowledge of conversion tracking, GA4, EU consent requirements, and GDPR-compliant measurement.
  • Proficiency with Google Ads Editor, GA4, and Looker Studio or equivalent reporting tools.
  • Experience building paid media strategies from first principles and presenting strategic recommendations to clients.
  • Client-facing experience with multinational, B2B, German-speaking, or wider EMEA accounts.
  • Availability for reliable UK-hours overlap and some US Eastern time overlap.
  • Experience in B2B manufacturing, SEO collaboration, or additional EMEA channels such as LinkedIn, Bing, or local platforms is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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